MINDBODY Invests in Fitt Wellness Platform

Further raising its profile within the global health and wellness space, MINDBODY has made a strategic investment in Fitt, a location-based healthy living platform that helps users find nearby fitness studios, restaurants, outdoor adventures, and events.

MINDBODY is a technology and payments platform serving the boutique beauty and wellness industries. The company was acquired by investment firm Vista Partners earlier this year. Since then, it has announced plans to expand globally by acquiring Simplicity First, a software platform based in India.

“We continually look for innovative ways to bring wellness experiences to local communities worldwide and our strategic investment in and partnership with Fitt exemplifies this,” Josh McCarter, president of MINDBODY, said in a press release

“MINDBODY continues to play an outsized role in the discovery and delivery of wellness services and activities through its investments. We believe this partnership, along with the MINDBODY app, can effectively meet the wellness needs of a growing group of health-conscious consumers,” McCarter continued.

Fitt plans to use its funding to expand to new locations and add content and new features to its platform. 

“Whether it’s boutique fitness studios, plant-based restaurants, or wellness festivals, healthy is in high-demand,” said Anthony Vennare, co-founder and CEO of Fitt. 

“With support from an incredible strategic partner in MINDBODY, we’re focused on providing even more value for users with features like fitness class registration, event booking, and more,” Vennare said.

Fitt operates in 31 cities in the U.S., Canada, the U.K., and Australia. The funding round in which MINDBODY participated was led by Mountain State Capital.