The inception of Infinicept.
Helping companies get payments going their way since 2011.
Before embedded payments was an industry, it was a problem two people were solving.
In 2011, Visa and Mastercard changed their rules to endorse the Payment Facilitator model. Deana Rich and Todd Ablowitz, two payments veterans running separate advisory practices, saw what it meant before most of the industry did: software companies could own their payment experience. Not hand it off. Not refer it out. Own it. That conviction is why Infinicept exists, and it has not moved since.
By 2014, the advisory work had become a company. The first product, Payops, turned hard-won compliance and operational expertise into software: underwriting, boarding, risk monitoring, fee calculation, funding. It came out of real work helping tech companies become fintechs, banks become sponsors, and regulators understand a model none of them had seen before.
Then the market moved. PayFac-as-a-Service offered the benefits of the model without the burden of registering, and the category filled fast with options that were harder and harder to tell apart. More providers, more terms, more fine print. In 2023, Launchpay met that moment with the same commitments written into the contract instead of the pitch.
Those commitments are what we hold constant:
- Full visibility into your economics
- Transparent pricing
- Open technology, not a closed stack
- A designed path forward if you ever choose to become a registered PayFac
Today three products carry that work forward. Launchpay for software companies going live with embedded payments. Payops for registered PayFacs, marketplaces, and acquiring banks running programs at scale. Paysolve for the strategic and regulatory decisions that shape every payments company. More than 300 companies in 50 countries, 47,000+ merchants, and $24.5 billion in annualized processing volume run on that work.
The industry keeps changing. Our answer to it has not. That is not a backstory. It is why every product works the way it does.
Our Team
Scott Agatep
Chief Executive Officer
With over 25 years of experience in payments and technology, Scott brings deep expertise in operational strategy and customer-centric innovation. Prior to joining Infinicept, he held executive roles at ScanSource and POS Portal, where he led initiatives in value-added services and payment hardware solutions.
At Infinicept, Scott has been instrumental in scaling the company’s PayOps platform and launching Launchpay. His leadership is marked by a strategic focus on aligning business operations with customer needs, driving growth, and fostering innovation in the fintech space. His commitment to delivering exceptional support and seamless experiences strengthens Infinicept’s position at the forefront of the embedded payments industry.
Deana Rich
GM, Paysolve Advisory Services & Co-Founder
Deana is an accomplished thought leader within the payments acquiring industry, highly respected for her integrity as well as her payments risk management and legal and regulatory compliance expertise.
Deana has been in the payments industry for over 35 years. She founded Rich Consulting in 2004 to help clients understand risk tolerances, recognize vulnerabilities, initiate effective procedures to manage exposures, and implement the right risk policies, processes, and systems. In 2014, she extended her deep consulting experience and industry knowledge into co-founding Infinicept.
Today, Deana leads Infinicept’s Paysolve Advisory Services as General Manager. She is also closely involved with corporate risk, compliance, and payments operations for Launchpay, Infinicept’s Payfac-as-a-Service offering.
Brian Williams
Chief Financial Officer
Brian joined Infinicept as Controller in 2019 and has built the finance function alongside the company’s growth, moving through VP of Finance and Operations and SVP of Finance and HR before becoming Chief Financial Officer in 2024. He owns finance, accounting, and human resources.
His work spans the full financial picture of a scaling fintech: budgeting and forecasting, month-end and year-end close, financial modeling, annual audits, and reporting to the board and investors. Brian brings nearly two decades in accounting and finance across real estate, oil and gas, and fintech, with earlier roles at Mission Rock Residential, Stoneham Drilling, Laramar Group, and Mercy Housing, where he managed audit and financial reporting across large multi-entity portfolios.
Dan Spalinger
VP, Global Advisory Services
Dan is Infinicept’s subject matter expert on credit, transactional, regulatory, and card brand risk, advising across programs on underwriting, compliance, and oversight. He came to it from the operating side, leading PayFac, integrated payments, and BIN relationships at Worldpay and spending five years at Chase underwriting third-party processors, payment service providers, and payment facilitators, with earlier credit roles at Citizens Bank and Toyota Financial Services.
He has served multiple terms on ETA committees developing best practices and industry education, and is a frequent panelist at payments industry conferences.
Haley Meadows
VP, Operations
Haley Meadows joined Infinicept in November 2019 as a Customer Success Manager and quickly rose to oversee the Implementations team before taking charge of Launchpay operations. With a background starting in payments in 2013, Haley’s journey from sales and relationship management at larger corporations led to finding her niche in operations.
As VP of Operations at Infinicept, Haley oversees the strategic and day-to-day operational functions, ensuring seamless processes, fostering innovation, and driving organizational excellence across all facets of the business.
William Ross
VP, Engineering and Architecture
William joined Infinicept as a software engineer in 2018 and has grown with the company ever since, moving through senior, lead, and director roles before stepping into his current position in 2025. He came to payments from IT and network operations, a background that shapes how he builds: for the teams who have to run the systems every day.
Today William leads software development and technology strategy across Payops and Launchpay, owning the technical roadmap and connecting engineering priorities to what the payments business actually needs.
Brian De Leon
VP, Sales & Partnerships
Brian is an accomplished sales strategist with a proven track record of guiding teams to success. At Infinicept, he specializes in enabling software companies to seamlessly embed payments utilizing the payment facilitation model. With over 25 years of experience, Brian’s career began in retail banking and has since expanded across diverse segments of financial services and fintech.
His expertise encompasses payment facilitation, card issuance, expense and accounts payable automation, cash flow forecasting, and wholesale mortgages, making him a valuable asset in driving business growth.
Nicholas Vander Ende
VP, Engineering and Architecture
Nicholas has a decade of experience in software engineering, cutting his teeth in the San Francisco startup scene before becoming employee #2 at Infinicept.
He leads the department in designing and implementing highly-scalable services, leveraging cloud-native technologies and ensuring our software solutions move the needle on innovation.
Rick Batto
VP, ISV Acquisition
Rick has spent two decades in payments, leading enterprise sales and business development at Chase, Worldpay, ACI Worldwide, Forte, and Bluefin Payment Systems. He has built and run teams selling across the acquiring landscape, which means he has seen firsthand how most providers structure their platform relationships.
At Infinicept, Rick leads software platform acquisition, working with companies evaluating embedded payments to find the model that fits their business rather than the one that fits ours.
Strategic Advisors
Todd Ablowitz
Eula Adams
Lisa Bowman
Russ Jones
