Press Release

Infinicept Expands Executive Team to Drive Continued Growth in Enabling Software-Led Payments


DENVER – August 31, 2021 – Infinicept, a leading provider of embedded payments, today announced expansion of the executive team guiding the company in its mission to help software companies get payments going their way.

The new team members will leverage their deep knowledge and experience to advance Infinicept’s position as a leader in the embedded payments space and to further prepare the company for the future of embedded finance.

“We are thrilled to continue support for our rapid growth by elevating these individuals to our executive team. Their unique contributions will provide tremendous value, helping to drive meaningful expansion that supports our customers’ needs and aligns with our core values,” said Deana Rich, co-founder and co-CEO of Infinicept.

The new executive team members are:

Ali Mast, Senior Vice President of Sales
Mast brings a wealth of knowledge on sales strategy, scaling teams and leveraging technology to grow the business and increase profitability. Mast will lead the company’s go-to-market execution and bookings growth while building a scalable and repeatable process to continue to grow the operation. Mast joins Infinicept with extensive experience leading sales for financial services and technology companies including ADP, Anybill and, most recently, Chrome River. During Mast’s tenure in these roles, she achieved on average 45% YoY growth, bringing these companies from a handful to hundreds of customers.

Chris Shepro-Stein, Vice President of Enterprise Services
Shepro-Stein is a results-driven executive with a wealth of experience building innovative, high-performing teams and directing partnership development efforts with critical vendors and third parties. She is heading up the development, growth, and oversight of Infinicept’s customer success, implementations, professional services, integrations, and solutions engineering functions, all under the umbrella of enterprise services.

“These leaders are joining an already robust group of experienced trailblazers working hard to implement Infinicept’s mission to drive the global transformation to software-led payments. They will be instrumental in supporting our culture and propelling us forward, and we’re delighted to have them on our team,” said Todd Ablowitz, co-founder and co-CEO of Infinicept.

About Infinicept
Infinicept helps software companies get all the advantages of embedded payments—including more revenue and more control of the merchant experience—without the disadvantages of DIY approaches or off-the-shelf solutions. Infinicept tools and services simplify everything from underwriting and onboarding to risk monitoring and payouts. Customers can count on more foresight, more freedom, and more follow-through to get payments going their way. With more than 250 customers in over 30 countries, Infinicept’s platform volume is growing at 800 percent per year, and the company reached 95th on the Inc. 5000 list and continues to stay in the top quarter.

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