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The Infinicept Story

Infinicept was started by internationally recognized payment industry icons and Payment Facilitator experts Todd Ablowitz and Deana Rich.

In 2011, Todd and Deana partnered to help software companies, sponsors, and banks around the world navigate and adopt the payment facilitator model. Through their work guiding clients through this difficult and often complicated journey, they recognized the need for a more effective and efficient path to becoming a payment facilitator. A path that would simplify and shorten this process.

Todd and Deana leveraged their collective decades of expertise and knowledge to architect this solution and in 2014 Infinicept was born.

Todd Ablowitz, CEO and Founder

Todd is a globally acknowledged authority on payment technology, mobile payments and emerging payments trends. Todd spent a dozen years working in the industry before founding Double Diamond consulting in 2008 to help payments industry clients – from the industry’s top brands to up-and-coming technology innovators – solve their most critical business challenges. Investors, media, analysts, and industry watchers rely on Todd for expert advice, trend insights, and consulting. Todd is a member, former Board Member, and former Member of the Year at the ETA.

Deana Rich, Founder

Deana is an accomplished thought leader within the payments acquiring industry, highly respected for her unparalleled risk management, underwriting, operations, and compliance expertise. Deana founded Rich Consulting in 2004 to help clients understand risk tolerances, recognize vulnerabilities, initiate effective procedures to manage exposures and implement the right risk policies, processes, and systems. Deana is the Vice President of MAC, current Chair of the ETA Fraud and Risk Committee, member of the ETA Government Relations and Mobile Payments Committees, former member of ETA’s President’s Advisory Council, and former ETA Member of the Year.

Deana Rich - Infinicept Payment Facilitator Consultant

Meet the rest of the team

that make Infinicept possible.

Frank Lynch
Frank LynchVice President Sales
Before joining us as VP of Sales here at Infinicept, Frank worked for J.P Morgan Chase. Ever in search of adventure and new challenges – Frank came to Infinicept to help shape our sales strategy, build a best in class sales team, and grow our business. Frank lives in Park City (or if you ask him, heaven) so when he’s not working you can find him on his skis or bike and if he’s doing one – you can be sure he’s dreaming about the other.
Brian Williams
Brian WilliamsController, HR
Brian Williams is a Washington state native that moved to Colorado for college and never wanted to leave. He is married to the best wife on the planet and has 4 amazing children that keep him very busy. Brian is a die hard Chicago Cubs fan and loves all things baseball. In his spare time you will find Brian coaching his son’s baseball team, cheering on his kids and being their #1 fan, playing poker, and hustling around the house being the household handyman that can fix anything.
Nicholas Vander Ende
Nicholas Vander EndePrincipal Software Engineer
At the helm of the development team, Nicholas Vander Ende is a Master of Code… and prose. In between the lines, you can find him sharing eclectic music and sprinkling foreign languages into daily life. Nicholas gets the sportsmanship award every week at Euchre as he always encourages the opposing team.
Mary Williams
Mary WilliamsProduct Manager
Mary Claire Williams is one of our Product Managers and a fun fact about her is that she has lived in two Portlands. She loves the outdoors and has been relishing the Colorado sunshine since her move. In her free time, you’ll find her riding her bike, playing various sports, and spending time with her two pups.

Savannah Kreig
Savannah KreigDirector of Sales Support & Relationship Management
Savannah Krieg is new to the financial technology space, but no stranger to building from the ground up. Before joining Infinicept, Savannah worked on campaigns and in politics at every stage from announcement to victory and lives by the philosophy that no job is too big or small. Savannah is a Colorado native, avid outdoorswoman, and NY Times Crossword enthusiast.
Adam Hollis
Adam HollisStrategic Business Executive
Adam has a long history in payments and Fintech starting his journey back in 2004 and holding various leadership and sales roles with JPMorgan Chase, Vindicia and W. Capra Consulting. Adam joins Infinicept with a singular goal, to help us grow. Adam lives in New Hampshire and outside of work focuses his efforts on being the best husband and father he can be and volunteering his time as Chairman of the Board and coach at the Manchester Police Athletic League.
Alex Cooper
Alex CooperStrategic Business Executive
Alex joins Infinicept after a similar role at Worldpay where he began his quest to turn great software companies into great payments companies. Alex’s twitter handle is #theIronceo based on his passion for starting and finishing Ironman triathlons. He is also passionate about startups having co-founded and sold 3 companies in the fintech space. He relocated to Denver from New York to take his career and athletic pursuits to a higher level.
William Ross
William RossSenior Software Engineer
William Ross hails from New Mexico and is a Senior Developer here at Infinicept. He loves trying new food and drinks and is a recent fan of Thai food but not yet totally sold on La Croix. William has 2 dogs and lives in Parker with his girlfriend.
Jordan Birrenkott
Jordan BirrenkottSoftware Engineer
Jordan is originally from Fargo, North Dakota and moved to Colorado after college because he loves to go snowboarding, camping, hiking and of course to escape the frigid cold. He lives in Parker with his wife, dog and cat.
Noa Harnik
Noa HarnikSoftware Engineer
Noa fills two roles at Infinicept: software engineer and office baker. When she’s not begrudgingly preparing baked goods for her coworkers, Noa likes to stay involved in the community through sports and philanthropy, often combining the two. Noa resides in Denver with her two adorable dogs and believes she is #Blessed to have the privilege of living in the beautiful state of Colorado.
Scott Pantall
Scott PantallSoftware Engineer
Scott Pantall is a recovering public-safety employee, and current tech enthusiast. In his spare time, Scott runs the Colorado Tech Weekly blog and is active in the start up community. Scott is a Colorado Native and lives in South Denver with his wife and teenage daughter.
Benjamin Kaplan
Benjamin KaplanUX Designer / Junior Front-End Engineer
Ben is a designer and junior front-end engineer who came to Infinicept to build great user experiences and eat tacos. Ben is from Chicago but now lives in Boulder with his dog and spends his free time wandering around Colorado, checking out restaurants and skiing somewhat successfully.
Amanda Labby
Amanda LabbyBusiness Analyst
When native Michigander Amanda was planning her move out of Kansas City, she created a bracket and, one by one, knocked off cities until she settled on Denver. This methodical approach is what makes her the Business Analyst at Infinicept, and she can sell anyone on Denver based on her research. On Saturdays you can find Amanda biking to a brewery release or cooking a new recipe.