The inception of Infinicept.
Helping companies get payments going their way since 2011.

It all started in 2011 when two of the industry’s most respected payments experts joined forces.
Deana Rich had spent the previous two decades helping some of the biggest brands in payments figure out risk management, underwriting, and compliance. Todd Ablowitz had spent the same period consulting with companies on all things payment technology, while serving as a trusted specialist on payment trends for investors, media, analysts, and others.
While helping clients of all shapes and sizes navigate the complexities of embedded payments, they identified a gap in the marketplace. No one had built a platform that would enable software companies to gain the advantages of the payment facilitator model without all the usual trade-offs that come with the DIY and off-the-shelf approaches. So, they set out to build the solution themselves. And in 2014, Infinicept was born.
Today, Infinicept offers a full suite of payment solutions, delivering the tools, expertise and technology that banks, payment companies and ISVs need to make payments their competitive advantage.
These offerings include Infinicept’s Paysolve Advisory & Managed Services, our Payops software-as-a-service platform for registered Payfacs, and our newest solution: Launchpay, a Payfac-as-a-service solution purpose-built for companies that want control over their payments without becoming full Payfacs.
Today, more than 300 companies in 50 countries have turned to Infinicept to get payments going their way. Some of the world’s leading processors, sponsors and others leverage our solutions to streamline everything from underwriting to back-office administration. We support 47,000+ merchants on our platform, we process $24.5 billion in annualized gross processing volume, and we’ve earned millions of dollars in payments revenue for our partners.


Scott Agatep
Chief Executive Officer
With over 25 years of experience in payments and technology, Scott brings deep expertise in operational strategy and customer-centric innovation. Prior to joining Infinicept, he held executive roles at ScanSource and POS Portal, where he led initiatives in value-added services and payment hardware solutions.
At Infinicept, Scott has been instrumental in scaling the company’s PayOps platform and launching Launchpay. His leadership is marked by a strategic focus on aligning business operations with customer needs, driving growth, and fostering innovation in the fintech space. His commitment to delivering exceptional support and seamless experiences strengthens Infinicept's position at the forefront of the embedded payments industry.

Deana Rich
GM, Paysolve Advisory Services & Co-Founder
Deana is an accomplished thought leader within the payments acquiring industry, highly respected for her integrity as well as her payments risk management and legal and regulatory compliance expertise.
Deana has been in the payments industry for over 35 years. She founded Rich Consulting in 2004 to help clients understand risk tolerances, recognize vulnerabilities, initiate effective procedures to manage exposures, and implement the right risk policies, processes, and systems. In 2014, she extended her deep consulting experience and industry knowledge into co-founding Infinicept.
Today, Deana leads Infinicept’s Paysolve Advisory Services as General Manager. She is also closely involved with corporate risk, compliance, and payments operations for Launchpay, Infinicept’s Payfac-as-a-Service offering.

Brian Williams
Chief Financial Officer
Brian has been with Infinicept since the beginning of 2019 and has been in finance and accounting for the last 14 years, serving in several different capacities. He has extensive experience with financial modeling, financial reporting, budgeting and forecasting, leading annual audits, working with Board of Directors, investors and auditors.

Nicholas Vander Ende
VP, Engineering and Architecture
Nicholas has a decade of experience in software engineering, cutting his teeth in the San Francisco startup scene before becoming employee #2 at Infinicept. He leads the department in designing and implementing highly-scalable services, leveraging cloud-native technologies and ensuring our software solutions move the needle on innovation.

Dan Spalinger
VP, Global Advisory Services
Dan helps Payment Facilitators and Acquiring Sponsors develop internal Underwriting, AML, Compliance, Credit and Risk policies. He has spent over 20 years in the industry and is now seeking to expand card acceptance across the globe, partnering with enterprises desiring to stand up programs necessary to mitigate risk in this space.

Haley Meadows
VP, Operations
Haley Meadows joined Infinicept in November 2019 as a Customer Success Manager and quickly rose to oversee the Implementations team before taking charge of Launchpay operations. With a background starting in payments in 2013, Haley's journey from sales and relationship management at larger corporations led to finding her niche in operations. As VP of Operations at Infinicept, Haley oversees the strategic and day-to-day operational functions, ensuring seamless processes, fostering innovation, and driving organizational excellence across all facets of the business.

Brian De Leon
VP, Sales
Brian is an accomplished sales strategist with a proven track record of guiding teams to success. At Infinicept, he specializes in enabling software companies to seamlessly embed payments utilizing the payment facilitation model. With over 25 years of experience, Brian's career began in retail banking and has since expanded across diverse segments of financial services and fintech. His expertise encompasses payment facilitation, card issuance, expense and accounts payable automation, cash flow forecasting, and wholesale mortgages, making him a valuable asset in driving business growth.
