The Inception of Infinicept

Helping companies get payments going their way since 2011

It all started in 2011 when two of the industry’s most respected payments experts joined forces. Deana Rich had spent the last two decades helping some of the biggest brands in payments figure out risk management, underwriting,
and compliance. Todd Ablowitz had spent the same time period consulting with companies on all things payment technology, while serving as a trusted specialist on payment trends for investors, media, analysts, and others.

While helping clients of all shapes and sizes navigate the complexities of embedded payments, they identified a gap in the marketplace. No one had built a platform that would enable software companies to gain the advantages of the payment facilitator model without all the usual trade-offs that come with the DIY and off-the-shelf approaches. So, they set out to build the solution themselves. And in 2014, Infinicept was born.

Today, software companies in more than 25 countries have turned to Infinicept to get payments going their way. Some of the world’s leading processors, sponsors and others are leveraging the platform to streamline everything from underwriting to back office administration. And Infinicept has been ranked #95 out of the 5,000 fastest growing businesses in the nation by Inc Magazine.

Todd Ablowitz Infinicept CEO

Todd Ablowitz, Co-CEO and Co-Founder

Todd is a globally acknowledged authority on payment technology, mobile payments and emerging payments trends. Todd spent a dozen years working in the industry before founding Double Diamond consulting in 2008 to help payments industry clients – from the industry’s top brands to up-and-coming technology innovators – solve their most critical business challenges. Investors, media, analysts, and industry watchers rely on Todd for expert advice, trend insights, and consulting. Todd is a member, former Board Member, and former Member of the Year at the ETA.

Connect with Todd 

Learn more about Todd and his leadership style on this podcast.

Deana Rich, Co-CEO and Co-Founder

Deana is an accomplished thought leader within the payments acquiring industry, highly respected for her unparalleled risk management, underwriting, operations and compliance expertise. Deana founded Rich Consulting in 2004 to help clients understand risk tolerances, recognize vulnerabilities, initiate effective procedures to manage exposures and implement the right risk policies, processes and systems. Deana is the Founding Member of MAC, current Chair of the ETA Fraud and Risk Committee, member of the ETA Government Relations and Mobile Payments Committees, former member of ETA’s President’s Advisory Council, and former ETA Member of the Year.

Connect with Deana on LinkedIn and Twitter.

Deana Rich Infinicept CEO

Strategic Advisers

Meet The Rest of The Team That Allows You To Get Payments Going Your Way

infinicept team photo