The inception of Infinicept.

Helping companies get payments going their way since 2011.

online shopping2
heros with logo

It all started in 2011 when two of the industry’s most respected payments experts joined forces.

Deana Rich had spent the last two decades helping some of the biggest brands in payments figure out risk management, underwriting, and compliance. Todd Ablowitz had spent the same time period consulting with companies on all things payment technology, while serving as a trusted specialist on payment trends for investors, media, analysts, and others.

While helping clients of all shapes and sizes navigate the complexities of embedded payments, they identified a gap in the marketplace. No one had built a platform that would enable software companies to gain the advantages of the payment facilitator model without all the usual trade-offs that come with the DIY and off-the-shelf approaches. So, they set out to build the solution themselves. And in 2014, Infinicept was born.

Today, software companies in more than 25 countries have turned to Infinicept to get payments going their way. Some of the world’s leading processors, sponsors and others are leveraging the platform to streamline everything from underwriting to back office administration. And Infinicept has been ranked #95 out of the 5,000 fastest growing businesses in the nation by Inc Magazine.

Todd Ablowitz Infinicept CEO

Todd Ablowitz

Co-CEO & Co-Founder

Connect with Todd   

Todd is a globally recognized authority on payment technology, mobile payments and emerging payments trends. Todd founded Double Diamond consulting in 2008 to help payments industry clients solve their most critical business challenges. Then in 2014, he co-founded Infinicept, which provides tools and services that enable companies to get payments going their way. Investors, media, analysts, and industry watchers rely on Todd for expert advice, trend insights, and consulting. He has written articles and spoken about topics such as how embedded finance is changing the way financial services are delivered and why openness and transparency are good business.


Learn more about Todd and his leadership style on this podcast.

Deana Rich Infinicept CEO

Deana Rich

Co-CEO & Co-Founder

Connect with Deana   

Deana is an accomplished thought leader within the payments acquiring industry, highly respected for her payments risk management and legal and regulatory compliance expertise. Deana founded Rich Consulting in 2004 to help clients understand risk tolerances, recognize vulnerabilities, initiate effective procedures to manage exposures, and implement the proper risk policies, processes, and systems. In 2014, she extended her consulting experience and industry knowledge into co-founding Infinicept, which enables companies to get payments going their way. Deana is a founding member and former president of the Merchant Acquirers’ Committee (MAC) and current Chair of the Electronic Transactions Association (ETA) Payment Facilitator Committee. Deana is also a member of Chief, a network focused on connecting and supporting women executive leaders.




Scott Agatep

COO and Launchpay General Manager

Scott is a passionate leader with a strategic and operational approach to the business. With 25 years of experience in payments and technology, Scott is responsible for Infinicept processes and solutions that create exceptional support and seamless experiences for customers as they evolve and grow their payments business. Scott focuses on translating the strategic vision of the company into a healthy operating business, managing the P&L, and the success of our Launchpay solution.


Anne-Jeanette LeBell

Chief Technology Officer

Anne-Jeanette is a dynamic and accomplished leader with more than 25 years of experience driving enterprise-scale engineering, cloud modernization, and digital transformation. She leads strategy, results, and delivery practices for Infinicept’s technical team, and works closely with the product team to drive the next generation of flexible solutions for Independent Software Vendor (ISV), banking, and payments industry customers.


Brian Williams

SVP, Finance & Operations

Brian has been with Infinicept since the beginning of 2019 and has been in finance and accounting for the last 14 years, serving in several different capacities. He has extensive experience with financial modeling, financial reporting, budgeting and forecasting, leading annual audits, working with Board of Directors, investors and auditors.


Chris Shepro-Stein

VP, Enterprise Services

Chris has over 25 years of cross-functional leadership experience in operations, service, marketing, and payments. She is accountable for the development, growth, and oversight of the Customer Success, Implementations, Integrations, and Solutions Engineering functions under the umbrella of Enterprise Services.


Dan Spalinger

VP, Global Advisory Services

Dan helps Payment Facilitators and Acquiring Sponsors develop internal Underwriting, AML, Compliance, Credit and Risk policies. He has spent over 20 years in the industry and is now seeking to expand card acceptance across the globe, partnering with enterprises desiring to stand up programs necessary to mitigate risk in this space.


Russ Palay

VP, Product

Russ has been in the payments industry for 25 years serving in key product, innovation, technology, and program leadership roles across a wide range of FinTech organizations globally.  His current role is to drive new product innovation and strategy by collaboratively working across the organization to build highly scalable, impactful, and feature-rich products that provide bottom-line benefits to clients.


Nicholas Vander Ende

VP, Engineering and Architecture

Nicholas has a decade of experience in software engineering, cutting his teeth in the San Francisco startup scene before becoming employee #2 at Infinicept. He leads the department in designing and implementing highly-scalable services, leveraging cloud-native technologies and ensuring our software solutions move the needle on innovation.

Strategic Advisers