The inception of Infinicept.
Helping companies get payments going their way since 2011.
It all started in 2011 when two of the industry’s most respected payments experts joined forces.
Deana Rich had spent the last two decades helping some of the biggest brands in payments figure out risk management, underwriting, and compliance. Todd Ablowitz had spent the same time period consulting with companies on all things payment technology, while serving as a trusted specialist on payment trends for investors, media, analysts, and others.
While helping clients of all shapes and sizes navigate the complexities of embedded payments, they identified a gap in the marketplace. No one had built a platform that would enable software companies to gain the advantages of the payment facilitator model without all the usual trade-offs that come with the DIY and off-the-shelf approaches. So, they set out to build the solution themselves. And in 2014, Infinicept was born.
Today, software companies in more than 25 countries have turned to Infinicept to get payments going their way. Some of the world’s leading processors, sponsors and others are leveraging the platform to streamline everything from underwriting to back office administration. And Infinicept has been ranked #95 out of the 5,000 fastest growing businesses in the nation by Inc Magazine.
Todd Ablowitz
Co-CEO & Co-Founder
Connect with Todd 
Todd is a globally recognized authority on payment technology, mobile payments and emerging payments trends. Todd founded Double Diamond consulting in 2008 to help payments industry clients solve their most critical business challenges. Then in 2014, he co-founded Infinicept, which provides tools and services that enable companies to get payments going their way. Investors, media, analysts, and industry watchers rely on Todd for expert advice, trend insights, and consulting. He has written articles and spoken about topics such as how embedded finance is changing the way financial services are delivered and why openness and transparency are good business.
Learn more about Todd and his leadership style on this podcast.
Deana Rich
Co-CEO & Co-Founder
Connect with Deana
Deana is an accomplished thought leader within the payments acquiring industry, highly respected for her payments risk management and legal and regulatory compliance expertise. Deana founded Rich Consulting in 2004 to help clients understand risk tolerances, recognize vulnerabilities, initiate effective procedures to manage exposures, and implement the proper risk policies, processes, and systems. In 2014, she extended her consulting experience and industry knowledge into co-founding Infinicept, which enables companies to get payments going their way. Deana is a founding member and former president of the Association of Payment Professionals (APP), and current Co-Chair of the Electronic Transactions Association (ETA) Payment Facilitator Committee.
Scott Agatep
President and COO
Scott is a passionate leader with a strategic and operational approach to the business. With 25 years of experience in payments and technology, Scott is responsible for Infinicept processes and solutions that create exceptional support and seamless experiences for customers as they evolve and grow their payments business. Scott focuses on translating the strategic vision of the company into a healthy operating business, managing the P&L, and the success of our Launchpay solution.
Anne-Jeanette LeBell
Chief Technology Officer
Anne-Jeanette is a dynamic and accomplished leader with more than 25 years of experience driving enterprise-scale engineering, cloud modernization, and digital transformation. She leads strategy, results, and delivery practices for Infinicept’s technical team, and works closely with the product team to drive the next generation of flexible solutions for Independent Software Vendor (ISV), banking, and payments industry customers.
Brian Williams
Chief Financial Officer
Brian has been with Infinicept since the beginning of 2019 and has been in finance and accounting for the last 14 years, serving in several different capacities. He has extensive experience with financial modeling, financial reporting, budgeting and forecasting, leading annual audits, working with Board of Directors, investors and auditors.
Nicholas Vander Ende
VP, Engineering and Architecture
Nicholas has a decade of experience in software engineering, cutting his teeth in the San Francisco startup scene before becoming employee #2 at Infinicept. He leads the department in designing and implementing highly-scalable services, leveraging cloud-native technologies and ensuring our software solutions move the needle on innovation.
Chris Shepro-Stein
VP, Enterprise Services
Chris has over 25 years of cross-functional leadership experience in operations, service, marketing, and payments. She is accountable for the development, growth, and oversight of the Customer Success, Implementations, Integrations, and Solutions Engineering functions under the umbrella of Enterprise Services.
Dan Spalinger
VP, Global Advisory Services
Dan helps Payment Facilitators and Acquiring Sponsors develop internal Underwriting, AML, Compliance, Credit and Risk policies. He has spent over 20 years in the industry and is now seeking to expand card acceptance across the globe, partnering with enterprises desiring to stand up programs necessary to mitigate risk in this space.
Haley Meadows
VP, Operations
Haley Meadows joined Infinicept in November 2019 as a Customer Success Manager and quickly rose to oversee the Implementations team before taking charge of Launchpay operations. With a background starting in payments in 2013, Haley's journey from sales and relationship management at larger corporations led to finding her niche in operations. As VP of Operations at Infinicept, Haley oversees the strategic and day-to-day operational functions, ensuring seamless processes, fostering innovation, and driving organizational excellence across all facets of the business.
Brian De Leon
VP, Sales
Brian is an accomplished sales strategist with a proven track record of guiding teams to success. At Infinicept, he specializes in enabling software companies to seamlessly embed payments utilizing the payment facilitation model. With over 25 years of experience, Brian's career began in retail banking and has since expanded across diverse segments of financial services and fintech. His expertise encompasses payment facilitation, card issuance, expense and accounts payable automation, cash flow forecasting, and wholesale mortgages, making him a valuable asset in driving business growth.
