The inception of Infinicept.

Helping companies get payments going their way since 2011.

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It all started in 2011 when two of the industry’s most respected payments experts joined forces.

Deana Rich had spent the last two decades helping some of the biggest brands in payments figure out risk management, underwriting, and compliance. Todd Ablowitz had spent the same time period consulting with companies on all things payment technology, while serving as a trusted specialist on payment trends for investors, media, analysts, and others.

While helping clients of all shapes and sizes navigate the complexities of embedded payments, they identified a gap in the marketplace. No one had built a platform that would enable software companies to gain the advantages of the payment facilitator model without all the usual trade-offs that come with the DIY and off-the-shelf approaches. So, they set out to build the solution themselves. And in 2014, Infinicept was born.

Today, software companies in more than 25 countries have turned to Infinicept to get payments going their way. Some of the world’s leading processors, sponsors and others are leveraging the platform to streamline everything from underwriting to back office administration. And Infinicept has been ranked #95 out of the 5,000 fastest growing businesses in the nation by Inc Magazine.

Todd Ablowitz Infinicept CEO

Todd Ablowitz

Co-CEO & Co-Founder

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Todd is a globally acknowledged authority on payment technology, mobile payments and emerging payments trends. Todd spent a dozen years working in the industry before founding Double Diamond consulting in 2008 to help payments industry clients – from the industry’s top brands to up-and-coming technology innovators – solve their most critical business challenges. Investors, media, analysts, and industry watchers rely on Todd for expert advice, trend insights, and consulting. Todd is a member, former Board Member, and former Member of the Year at the ETA.


Learn more about Todd and his leadership style on this podcast.

Deana Rich Infinicept CEO

Deana Rich

Co-CEO & Co-Founder

Connect with Deana   

Deana is an accomplished thought leader within the payments acquiring industry, highly respected for her payments risk management and legal and regulatory compliance expertise. Deana founded Rich Consulting in 2004 to help clients understand risk tolerances, recognize vulnerabilities, initiate effective procedures to manage exposures, and implement the right risk policies, processes and systems. In 2014, she extended her consulting experience and industry knowledge into co-founding Infinicept, which enables companies to get payments going their way. Deana is a founding member and former president of Merchant Acquirers’ Committee (MAC) and current Chair of the Electronic Transactions Association (ETA) Payment Facilitator Committee. Deana is also member of Chief, a network focused on connecting and supporting women executive leaders.




Mike Bradley

SVP, Growth

Mike is responsible for the Go-To-Market strategy, overseeing business development, partnerships and commercialization. For the last 23 years, he has led and developed FinTech businesses on a global scale, supporting over $2.0B in value creation. Mike is a strategic planner, data driven, and thrives on enabling teams and stakeholders to achieve their goals in digital commerce.


Ali Mast

SVP, Sales

Ali has been in the SaaS/Fintech space for 12 years, primarily responsible for expanding software sales teams. Ali leads sales, go-to-market execution and bookings growth. She provides support and development to the sales support teams as they work to exceed their immediate targets and their longer-term career objectives, while building a scalable and repeatable process.


Tracie Poland

VP, Marketing

Tracie has over 20 years marketing experience in the B2B SaaS space. She has led marketing at Microsoft, IBM and fintech startups. She is a customer-focused leader who thrives leading teams to create winning go-to-market strategies. In her current role she is responsible for leading a marketing strategy including brand, demand generation, product and partner marketing.


Chris Shepro-Stein

VP, Enterprise Services

Chris has over 25 years of cross-functional leadership experience in operations, service, marketing, and payments. She is accountable for the development, growth, and oversight of the Customer Success, Implementations, Integrations, and Solutions Engineering functions under the umbrella of Enterprise Services.


Dan Spalinger

Head of Global Advisory Services

Dan helps Payment Facilitators and Acquiring Sponsors develop internal Underwriting, AML, Compliance, Credit and Risk policies. He has spent over 20 years in the industry and is now seeking to expand card acceptance across the globe, partnering with enterprises desiring to stand up programs necessary to mitigate risk in this space.


Nicholas Vander Ende

VP, Engineering and Architecture

Nicholas has a decade of experience in software engineering, cutting his teeth in the San Francisco startup scene before becoming #2 at Infinicept. He leads the department in designing and implementing highly-scalable services, leveraging cloud-native technologies and ensuring our software solutions move the needle on innovation.


Ted VanDeburg

VP, Revenue Operations

Ted has been in the payments industry for 16 years, serving in product, business development and sales leadership roles at both large corporations and fast-growing software companies. His current role is to deploy new processes, tools, analytics and strategy with cross-functional alignment between Sales, Marketing, Product and Partnerships to accelerate revenue growth.


Brian Williams

SVP, Finance & Operations

Brian has been with Infinicept since the beginning of 2019 and has been in finance and accounting for the last 14 years, serving in several different capacities. He has extensive experience with financial modeling, financial reporting, budgeting and forecasting, leading annual audits, working with Board of Directors, investors and auditors.

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