Learn about payments and the payment facilitator model from our team of experts
The CRO’s Guide to Monetizing Payments in SaaS
As a revenue or growth leader in a healthcare SaaS company, you’re navigating an intricate balancing act.
Your goals are clear: drive top-line growth, accelerate deal cycles, and enhance customer lifetime value—all while building stronger, stickier client relationships. But achieving these objectives is no small feat, especially in an increasingly competitive market where differentiation is key.
If the payments program you have in place to enable patient payments is clunky, slow, or offers a limited revenue share, it could be hindering your ability to maximize growth opportunities. While it may be adding incremental revenue, it might also be creating unnecessary friction for your clients and, by extension, slowing your path to hitting revenue targets.
Because when payments are inefficient, you and your practice clients lose momentum. Deal velocity is impacted, client satisfaction takes a hit, and renewal and expansion opportunities become harder to forecast. The bottom line? Payments are more than just a financial tool—they’re directly tied to your ability to scale revenue.
Make Payments a Driver of Growth, Not an Obstacle
Leading SaaS companies are discovering that payments aren’t just a financial process—they’re a strategic growth lever.
By finding the right payments partner, you can unlock benefits far beyond revenue share, such as:
Boost revenue and profit margins: Capture a larger share of transaction fees and transform payments into a direct revenue stream, fueling top-line growth.
Stronger differentiation: Offer a streamlined, integrated payment solution that offers all the payments tech and funcitonality your clients, and their pateints, want, like automated billing, mobile wallets, and card-on-file solutions.
Accelerated sales cycles: A modern, fully embedded payments solution reduces objections and makes your platform more attractive in competitive scenarios.
- Improved client retention: Payment friction is a major churn driver. Practices want to collect payments quickly, consistently, and without tedious manual processes. A payments partner that can speed up payment cycles, reduce delays, and create more predictable cash flow for your clients can increase customer stickiness and reduce churn risk.
Strengthend investor confidence: Consistent cash flow, higher margins, and predictable revenue make your business more compelling to investors and stakeholders
But there’s an even bigger opportunity: transforming payments into a competitive moat.
Take Gradual Control to Maximize Revenue and Impact
Becoming a payment facilitator (payfac) allows SaaS platofmrs to own their payments program and collect maximum payments revenue. But, you don’t have to overhaul your payments strategy overnight. Many successful SaaS companies take a phased approach to maximizing payment revenue and impact:
- Start with a partner-enabled model: Generate immediate revenue by collaborating with an embedded payments provider that offers seamless integration, all the payments tech you need, and a path to graduate to a payfac.
- Lay the groundwork for becoming a Payfac: Gradually take control of the payment stack as your business scales. This approach lets you reap benefits in stages while minimizing upfront investment.
- Own the payment experience: As you gain control, your company can capture higher profit share, unlock greater scalability, expand embedded finance offerings, and position itself as an indispensable part of your clients’ workflows.
The rewards of owning the payment relationship go beyond financial benefits. The data you gain—such as usage patterns, payment preferences, and churn risks—becomes a goldmine for identifying upsell opportunities, optimizing pricing strategies, and improving customer success.
In fact, SaaS companies that address payment friction as part of their revenue strategy often see measurable improvements in renewal rates and expansion opportunities.
Lead the Charge in Healthcare SaaS Growth
The future of healthcare SaaS is clear: payments are a driver of strategic growth.
Companies that act quickly to integrate and control their payment processes gain a critical competitive advantage, both in customer acquisition and retention, and in valuation discussions. The right embedded payments partner doesn’t just help you process transactions; they help you build a profit center that accelerates long-term growth.
The time to act is now. Transform your payments program into a revenue multiplier—and lead your company into the future of healthcare SaaS.
Ready to Take the Next Step?
At Infinicept, we specialize in empowering SaaS organizations to deliver smarter, more secure embedded payment solutions tailored to the unique challenges of the healthcare industry. From seamless onboarding to scalable operations and revenue optimization, we provide the tools and expertise to help you achieve your goals.
Let’s transform your embedded payments program into a strategic advantage. Contact us today to learn how Infinicept can help your business thrive.